Part journal, part visual archive, and part ongoing collection of recent projects, places, and observations.
Shared here as new work unfolds.
Feel free to follow along.
xx, Abby
I recently had the pleasure of working with the Pediatric Dentistry of Central Florida, an innovative and award-winning pediatric dental health practice with offices based in Maitland and St. Cloud. In listening to their needs for this brand shoot, I learned that they were looking for imagery to showcase parents and children in […]

Campaign highlights, production insights, and visual strategy — delivered occasionally.
where strategy meets imagery