I recently had the pleasure of working with the Pediatric Dentistry of Central Florida, an innovative and award-winning pediatric dental health practice with offices based in Maitland and St. Cloud.
In listening to their needs for this brand shoot, I learned that they were looking for imagery to showcase parents and children in their homes practicing healthy dental routines, along with other day-to-day lifestyle shots that directly relate to relevant dental care topics to feature on their new upcoming website, social media, and blog.
Pediatric Dentistry of Central Florida is a client who has signed up for my Quarterly Branding Sessions to help strengthen their brand, grow a more engaged audience, increase their conversions, and in the long run, save themselves time when it comes to planning content.
For their content needs this quarter, we worked to create 5 different stories that parents and children could easily relate to:
1st Birthday Dental visit
What to pack in lunches: Good vs. Bad food
Fun in the Sun: Pool & Popsicles
Going back to school
We started the shoot by imitating a1st Birthday celebration followed by the child’s first dental visit in the home. How cute is he??
Next, we focused on the parents teaching their children about the different aspects of dental care including using mouthwash, brushing, flossing, and rinsing…all oh so important!
Another story they wanted to share was the importance of packing your child’s lunches, which foods are good and which are bad for dental health. Did you know the riper a banana gets, the more sugar it produces??
We ended the shoot with some summertime fun including cannonballs, pool floats, and popsicles. Summer is a great opportunity to direct your littles on choosing better food choices when having fun with their friends. But hey, an ice cold popsicle is always a good choice as long as teeth are brushed!
This shoot was so much fun to capture! Be sure to head over to the Pediatric Dentistry of Central Florida’s website and follow their blog for tips to help with your child’s dental care!