My work centers on commercial lifestyle, hospitality, healthcare, and brand imagery that feels natural, human, and grounded in real environments. I’m drawn to the details and moments that help tell a fuller story about a brand, a space, or the people within it.
Based in Orlando, I collaborate with brands and agencies to create imagery that feels authentic and memorable.
and speaks for itself.
Abby earned her B.F.A. in Photography from SCAD and began her career in New York City working across fashion, advertising, and editorial productions. Her early experience photographing weddings sharpened her ability to listen, build trust quickly, and bring out natural presence — skills that continue to shape her commercial work today.
In 2005, she founded Abby Liga Photography and evolved the studio into a women-owned commercial practice focused on campaigns, hospitality, and design-forward interiors. Abby partners with brands and agencies to create strategic, human-centered imagery that feels refined, authentic, and elevated.
Her work includes collaborations with Weight Watchers, Booking.com, HGTV talent, national tourism initiatives, and pharmaceutical and healthcare lifestyle campaigns — bringing professionalism, clarity, and an easy, collaborative presence to every production.
Abby is a member of Professional Photographers of America, The Luupe, and the SCAD Alumni Society. She is also involved with the Winter Park Chamber of Commerce, where she was recognized as a community-voted “Best Photographer” in 2023 and contributes portrait photography in support of the Chamber’s Women Relaunch initiative.
Production days, creative direction, and the team behind the work.
The Abby Liga Branding Studio is a dedicated space for entrepreneurs and small businesses seeking personal branding photography, visual direction, and strategic imagery.
While this site focuses on commercial campaigns and brand work for agencies and organizations, the branding studio supports founders building their own visibility.
branding.abbyliga.com