Part journal, part visual archive, and part ongoing collection of recent projects, places, and observations.
Shared here as new work unfolds.
Feel free to follow along.
xx, Abby
I recently completed a corporate brand photoshoot for Lake Nona Wave Hotel in Orlando, Florida. Lake Nona Wave Hotel is set to officially open in the Fall of 2021 and wanted the imagery to help promote the hotel itself, however, the hotel is not completely finished. So how could I help them create a buzz […]

Campaign highlights, production insights, and visual strategy — delivered occasionally.
where strategy meets imagery