The Project

When Angela Cusack and Igniting Success set out to evolve the brand, I brought Carlisle & Co. Digital Marketing into the project for the brand and website redesign, then developed the photography and production around the new creative direction.

As an Orlando commercial photographer, my goal for this shoot was to create an image library that felt elevated, strategic, warm and sophisticated while balancing executive presence with Angela’s natural approachability.

The Creative Direction

The new identity gave me a strong visual foundation to build from. I used the rich jewel tones, sophisticated styling and intentional details to guide everything from wardrobe and backdrops to props and set design.

Behind the Scenes

A look behind the scenes as I brought the creative direction to life on set.

The Production

I developed each setup to give the brand a versatile and cohesive image library, from editorial hero portraits and environmental workspace imagery to executive scenes and supporting brand assets.

I tethered throughout the shoot for real time review and alignment, allowing us to refine the imagery as we moved through each setup.

From Shoot to Site

One of my favorite parts of the process is seeing the photography doing exactly what it was created to do.

The finished library gave Carlisle & Co. a cohesive range of imagery to bring the new Igniting Success brand to life throughout the website and beyond.