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I recently had an amazing personal branding session working with Louiza Tarassova, the founding attorney at Lou Law, a personal injury law firm based in Winter Park, Florida.

 

 

Louiza was born in Russia, and when she was eight years old her family moved to the United States. Louiza decided to become a lawyer after taking a Legal Studies course in college where she first learned about the legal justice system and the impact a knowledgeable attorney can have on society. She opened her own law firm with the intention to provide honest and effective legal representation.

When Louiza is not working, she enjoys traveling with her husband, working out regularly with a personal trainer, and meditating often. She also loves spending time with her beloved German Shepherd, named Zoe.

Louiza reached out to me as she is looking to re-vamp her website and wanted to have some fresh updated images to use when doing so. We completed her Starter Brand Session at the beautiful boutique hotel, The Alfond Inn located in Winter Park. The Alfond was the perfect setting for the aesthetic Lou was looking for: Elegant, sophisticated, yet fun. Check out some of the highlights from her shoot, she did such an amazing job in front of the camera!

If you are interested in learning more about my Personal Branding Photography sessions, contact me and let’s chat!

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I’ve always been drawn to the intersection of creativity and intention — not just capturing what something looks like, but understanding how it’s meant to be seen.

I work closely with founders and brands to create imagery that feels aligned, considered, and true to where they are in their business. The process is collaborative, thoughtful, and designed to bring clarity to how you show up visually.

Because when your visuals are aligned, everything else starts to follow.

A photographer, creative partner, and strategic thinker behind the work.

Hello, I'm Abby Liga DiDomenico

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