As the world becomes increasingly digital, having a strong online presence has become ESSENTIAL for small businesses. One of the most important aspects of building a strong online presence is creating a website that accurately represents your brand and attracts the right potential customers.
But how do I do that, you ask?
By creating & using show-stopping branding imagery to help tell your story!
Branding photography focuses on capturing the essence of your brand through carefully curated images.
These aren’t just your basic headshots.
Let’s take BASH Orlando for example.
Meet Laura, the owner of BASH Orlando, an exclusive party planning service that’s all about Party with Passion! What started as a hobby and a passion has evolved over the last two decades into a lifestyle and professional pursuit. She believes in making all of the details special!
Laura came to me with the desire to kick off her own BASH with on-brand storytelling imagery to showcase the fun, creative, and bold personality behind the brand. And after looking at her finalized website, the images speak volumes!
“Abby is a vital partner to our business brand. She brings so much value, expertise (and fun) to every shoot. We absolutely love working with her!”
— Laura Lawton, Founder of BASH! Orlando
With these images, we are able to compose different aspects of your brand story to help show the full picture of who you are as a company & the people that are behind the brand! Your customers want to know who you are and what makes you different, and what better way to tell them than by showing them VISUALLY! These images can be used throughout your marketing to showcase your brand’s personality, values, and products or services. However, one area in particular where these photos can make a BIG IMPACT on your customers, is on YOUR WEBSITE!
Another great example of investing in Branding Photography when launching your business is from our friend Jeff Faine, Founder of Enhanced Funding Solutions.
Jeff Faine, a 10-year NFL veteran, was introduced to the concept of premium financing as a client and obtained his first Premium Finance Life Insurance policy at the age of 25. Jeff’s experience as a client and businessman provides a unique perspective that allows him to “walk in the shoes” of his clients and he wanted to show just that with his imagery. Jeff understood from past experience as a client, the importance of first impressions, and he knew that by investing in professional storytelling branding images this would ultimately help his business stand out once he launched.
“Working with Abby and her team continues to be incredible. She captures the essence of our vision of what we look to incorporate with our marketing efforts and consistently knocks it out of the park!”
— Jeff Faine, Founder of Enhanced Funding Solutions
You have ONCE CHANCE to make a strong first impression on your potential customers and using professional storytelling branding imagery on your website can help you do this in so many ways!
Branding Photography helps you:
High-quality, professional images can help establish credibility for your business. When potential customers visit your website, they want to see that you are a legitimate business that takes pride in its appearance. Clean, polished photos can help convey that message.
Tells your brand’s story
Branding photography is all about telling your brand’s story. By showcasing images of your products, services, and team members, you can give visitors a glimpse into what your business is all about. This helps build a connection with potential customers and can help them feel more confident in choosing your business over competitors.
Enhance your visual appeal
Humans are visual creatures, and we’re naturally drawn to beautiful images. By incorporating branding photography into your website, you can enhance its visual appeal and make it more engaging for visitors. This can lead to longer time spent on your website, more clicks, and ultimately more conversions.
Make your website more memorable
In today’s digital age, it’s easy for websites to blend together and become forgettable. But by incorporating unique, eye-catching branding photography into your website, you can help it stand out from the crowd. This can help your brand stay top-of-mind for potential customers and increase the likelihood that they’ll return to your website in the future.
Boosts SEO and Web Traffic
By utilizing relevant alt tags and captions, you can increase the likelihood of appearing in image search results, driving more traffic to your website. The more traffic you attract, the higher the chances of converting these visitors into potential clients.
Needing to Re-Brand?
This is the perfect opportunity to use professional branding imagery to make the right impact on your audience.
Let’s take Hotel Tampa Riverwalk.
Newly acquired by Schulte Hospitality Group, this former Sheraton underwent a complete interior design makeover and needed a fresh set of branding imagery to set the tone of their new look.
As a creative entrepreneur with an expertise in visual branding, I truly believe having storytelling branding imagery is the secret sauce to help you transform your small business website. It makes a strong first impression to your audience online and ultimately boosts your ROI! Having an ongoing gallery of personal branding photos ensure that you’re showing up professionally and consistently online, while also giving your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way.
Ready to get started?
I offer single sessions and bi-annual, quarterly, or bi-monthly subscriptions.
Single Branding Session:
A full-service one-time branding session provides you with a fully produced photoshoot from start to finish. I will work with you to strategically plan the connection-focused stories you want to convey, keeping your brand visually cohesive, and saving you time.
The full-day, half-day, or 2-hour single branding session includes: 65, 45, or 25 images, a visual brand planning meeting, a creative overview mood board, photo shoot timeline, production, and direction, commercial use license, and an online photo gallery.
Exclusive Branding Subscriptions:
To bring in your dream clients and customers, you need consistent and cohesive imagery that catches their eyes. This service is a full-service partnership that provides you with multiple, fully produced photoshoots on a bi-annual, quarterly, or bi-monthly basis. A subscription gives your business the benefits of having an “in-house” photographer on your team!
Each subscription-based branding session includes:
full-day, half-day, or 2-hour options, with 65, 45, or 25 images, a visual brand planning meeting, a creative overview mood board, photo shoot timeline, production, and direction, commercial use license, and an online photo gallery.
Personal branding photography is one of the best investments you can make in your business, and we are here to help you win! Contact us to schedule your personal branding photoshoot today!
Abby Liga works with companies on a bi-annual, quarterly, or bi-monthly basis for a minimum of 1 year, where she examines your current social media insights, provides strategic creative direction, produces, and photographs shoots. What you receive after each shoot is a library of high quality, storytelling imagery of your brand ready to plan and post with ease and confidence for all of your social media marketing needs. Investing in Abby’s expertise will save your company money, help to become more profitable, provide clear direction in your social media marketing efforts, and save you time to focus on other areas of their company.
The experience you receive when working with Abby and her team will make you feel you’re in the best hands possible. Her level of professionalism, creativity both strategically and behind the camera, her understanding of learning about her client’s brands, and passion for helping brands tell their story to become more profitable is what sets Abby apart from the rest. Abby’s Personal Branding Photography has quickly become recognized on a national level as one of the experts in this niche by Professional Photographer Magazine, Rangefinder Magazine, Think Tank Photo Gear, and Orange Appeal Magazine.
If you are looking to invest your marketing dollars to help grow your business while also taking stress out of creating the bulk of content you feel needed for the year, contact me now! Spots are limited for the year, and I wouldn’t want you to miss out!