Choosing the right brand photographer can be tough; but it’s a crucial step in crafting an authentic visual identity for your business! The visuals you create will represent your company, impacting everything from website design to marketing materials. If it’s possible, it’s best to use factors other than price to make your decision. If you don’t, you risk having to pay for it twice to get the quality your are seeking.
So then, how do you hire the right photographer? Let’s delve into the top factors to consider when selecting the best fit:
Reputation & Trustworthiness:
Positive reviews, strong recommendations, and a consistent track record of client satisfaction all speak volumes about a photographer’s reputation and trustworthiness. Look for testimonials on our website and social media pages to get a sense of past client experiences.
Portfolio & Expertise:
A photographer’s portfolio is a window into their style. Consider if their work resonate with your brand aesthetic and message. Look for portfolios that showcase impressive examples of previous work aligned with your brand’s vision. An experienced brand photographer goes beyond just capturing beautiful images, but should understand how to translate your brand values into a compelling visual story.
Customization & Connection:
The best brand photographers offer unique approaches and explore new ways to tell brand stories. I’m always gathering inspiration and fresh concepts to bring to each branding session. As your trusted creative partner, we’ll work together during your pre-session planning meeting to make sure your vision is understood.
Choosing a Brand Photographer: Bringing it All Together
These “brand photography factors” are all interconnected. While a photographer’s reputation is important, their portfolio will ultimately determine if they’re a good fit for you. By carefully considering these key elements, you’ll know when you’re “selecting the right brand photographer” to capture your brand.
At Abby Liga Photography, we pride ourselves on being more than just your photographer. We are brand storytelling partners, dedicated to elevating your business with exceptional imagery. Reach out to discuss your brand photography needs!
Here are 3 bonus factors to consider:
Availability & Turnaround Time:
Ensure the photographer’s schedule aligns with your project timeline and that their turnaround time for delivering final images meets your expectations.
Deliverables & Licensing:
Be clear on your shot list, how many final images you’re needing, and what licensing requirements you want. This helps you make the most informed decision based on your project scope.
Contract Review:
Always thoroughly review the photographer’s contract before signing. This ensures clear communication regarding usage rights, retouching options, and any other relevant details.
Contact me to discuss your brand photography needs!
Abby Liga specializes in creating custom branded content for small businesses and national brands. Using her expertise helps drive profitable results, provides strategic creative direction, produces, and photographs shoots resulting in a library of high-quality brand imagery – all ready to fuel your marketing efforts.
Abby Liga also offers subscription-based partnerships, providing strategically planned photoshoots that create content for a minimum of one year.
Working with Abby not only saves you time and money, but her passion will empower your brand’s story, setting you apart from the competition. If you are looking to invest your marketing dollars to help grow your business while also taking stress out of creating the content, contact her to inquire about availability.
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