Grandmillenial Style: Someone ranging in age from mid-20s to late-30s who have an affinity for design trends considered by mainstream culture to be “stuffy” or “outdated”.
Meet Cate of C’ate La Vie Designs! One of my lovely and very talented Personal Branding Photography Clients who has taken her passion for needlepointing and turned it into a successful brand!
When I first heard the story of how Cate started her needlepoint company, I was completely inspired. I asked Cate to share a little insight about her brand, style, and holiday traditions she and her family have. I hope you enjoy her story as much as I do!
Q: How did you discover your love for needlepoint?
A: My mom and grandma taught my sister and me to needlepoint when we were very young–about 5 years old. We started by learning to basketweave with yarn. For our very first project, my sister stitched a whale, and I stitched a flower. It’s safe to say I’ve been needlepointing pretty much as long as I can remember, but I think it was in college that I really fell in love with it and started stitching more avidly.
Q: What is the story behind C’ate La Vie Designs?
A: CLV began when I started painting on champagne bottles in 2018. My mom had given me the idea as a gift for my now Sister-In-Law’s bridal shower. Friends and others began requesting their own bottles, and before I knew it, I had started a business. Over time, I’ve shifted focus to designing needlepoint canvases. Needlepoint provides so much flexibility in terms of what I can create and allows me to share my designs more broadly.
Q: What deems something working to create a needlepoint design of it?
A: Anything can be made into needlepoint! Perhaps it’s simply something beautiful. Perhaps it’s a quote that makes you smile. Most often, I like to needlepoint favorite things and memories–things that will always have a story behind them.
Q: How would you describe your style?
A: I would say my style is one part classic and two parts whimsical. I love things that are timeless with a vibrant, happy flair.
Q: Do you have any fun family Holiday traditions to share with us?
A: Each year, my parents decorate a Christmas tree entirely with needlepoint ornaments that my mom, sister, and I have stitched over the years. On Christmas morning, we make a dish called Cowboy Christmas Breakfast and spend time emptying needlepoint stockings that my grandma made for each of us.